When Laurence completed this year’s Great British Bike Ride (GBBR) at Twickenham we’re sure most of the 60,000 crowd that day heard him say that he would never complete the ride again. Surprising then to see Laurence announced as one of eight Auditel consultants who will form Team Auditel in this epic challenge next year.

Since the ride in September Laurence and Auditel’s Business Development Director Ed Brewer have been busy rounding up support for Auditel’s network of 170 consultants. When asked Laurence said “The ride this year provided me with memories and friendships I will treasure for years to come and I wanted to share this opportunity with colleagues in 2011. I have been amazed by the interest and support for the event amongst our network and can’t wait to complete the ride with the Auditel Team next September and hopefully raise a lot of money for Auditel’s nominated charity, Help for Heroes, on the way”.

The team were introduced to rippling applause at the Auditel National Conference last week and our first official team picture shows the Magnificent Seven present on the day.

The riders will once again face the challenge of riding the 355 miles from Land’s End to Twickenham between 30th August and 3rd September 2011 raising money for 4 nominated charities. The first ever GBBR this year raised over £100,000 for charity and it is hoped that 2011 will be even more successful.

If you want to know how our preparations are coming along please keep checking back to our posts on this blog for regular updates.